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The commercial arm of the broadcasting company ITV has revealed plans to reshape its business across the UK and to expand the brief of employees operating from its offices in Manchester.
An operational reshuffle will affect several of ITV Commercial’s offices outside of its base in London with Manchester set to become a hub for what the broadcaster is calling “creative multi-platform solutions and trading & activation”.
The company’s regional sales division will be rebranded as a business development unit and will be expected to work more closely with London-based teams that focus primarily on building relationships with commercial clients.
In terms of its regional work space, ITV plans to merge its offices in Plymouth, Cardiff and Bristol into a single site at in Bristol. Meanwhile, its office in Newcastle in the north-east of England will absorb staff currently based in nearby Carlisle.
“The regions are a vital part of ITV Commercial’s DNA and our regional clients contribute massively to the success of the business,” said Kelly Williams, group sales director at ITV Commercial.
“These changes will allow Jason and his talented teams across the UK to transform how they work with clients to meet their marketing needs and also align them more closely with the goals and vision of the London operation.”
Several new management staff have been appointed to posts based at the company’s offices in Manchester and it is anticipated that only a few jobs will be lost as a result of the ongoing regional restructuring effort.
Greater Manchester and specifically Salford Quays is establishing a growing reputation as a centre for media related businesses, with office space at MediaCityUK having attracted a long list of major players in the industry over the past few years.