The Scottish public relations company the BIG Partnership has expanded its UK operations by opening offices in Liverpool in what has been heralded as a watershed moment for the firm.
BIG has managed to establish itself as a major player in the PR world since it was founded in 2000 but its launch in the north-west of England marks its first office-based foray outside of its native Scotland.
The company is in fact the largest business of its kind from the UK that does not have offices in London. It could yet be that a BIG office is opened in the capital before long but for now the focus is on starting work in Liverpool and the north-west.
“Opening in England has been a long-held strategic ambition and we expect the Liverpool office to be profitable within the first year,” said Alex Barr, co-founder of the company.
“Operating from Scotland, we’ve worked very successfully for clients throughout the UK and internationally for many years, proving that you don’t necessarily need to be in London to generate outstanding results,” he added.
“However, when Peel Ports, one of our longstanding clients, asked us to extend the work we do for them…it represented a significant new opportunity for us and provided the ideal platform for us to establish our first office in England.”
Former Liverpool Chamber of Commerce chief executive Jack Stopforth is set to take the reigns as manager of BIG’s first English office and he said in a statement that he expects to add notably to the company’s client-based workload in the near future.
Peel Ports looks likely to be a key client for BIG as it launches its PR operations in England. The company is part of the Peel Group, one of the UK’s largest property investment companies and the driving force behind a range of major redevelopment projects underway in the North West, not least MediaCityUK in Salford Quays.