VTR North carries out editing and design work for broadcasters and TV advertisers operating in the UK, and it intends to spend roughly £500,000 to ensure that its new offices in Manchester are precisely fit for its purposes.
The company’s second office will soon occupy an area of around 3,000 square feet within a Grade II listed building on John Dalton Street, close to the Manchester Town Hall. Expectations are that VTR’s Leeds offices will be retained while its new Manchester base will be open and operating from April 2012.
“We don’t want to take over the world, but if we want to grow the business, then opening an office in Manchester seems like a natural progression,” said VTR North co-founder Carl Walters.
“Leeds has been good to us and will continue to be our home, but Manchester is a bigger market that offers more opportunities. We’ve always had one eye on Manchester,” he said.
Walters referenced Manchester’s growing reputation as a centre for media-based businesses and the potential that the progress made at MediaCityUK in Salford Quays could soon open up for VTR North.
However, he stressed that plenty of potential customers are already working out of offices in central Manchester, which boasts a strong marketing and advertising industry.
Regarding the Manchester office opening, Mr Walters noted, “It also gives us proximity to bars, restaurants, and other amenities that might appeal to people who want to do their visual effects, graphics, and audio work outside of MediaCity.”
Editor’s notes: As of July 2024, VTR North did not occupy office space in Manchester. The TV advertising production company listed The Old Brewery, High Court in Leeds, as its office address on its website.