A visual effects company based in the Yorkshire city of Leeds has decided to open a new set of offices in Manchester as it targets continued expansion in the north of England.
VTR North carries out editing and design work for broadcasters and TV advertisers operating in the UK and it intends to spend roughly £500,000 to ensure that its new offices in central Manchester are precisely fit for its purposes.
The company’s second office will soon see it occupying an area of around 3,000 square feet within a Grade II listed building on John Dalton Street close to the Manchester Town Hall. Expectations are that VTR’s Leeds offices will be retained while its new Manchester base will be open and operating from April 2012.
“We don’t want to take over the world but if we want to grow the business, then opening an office in Manchester seems like a natural progression,” said VTR North co-founder Carl Walters.
“Leeds has been good to us and will continue to be our home but Manchester is a bigger market that offers more opportunities. We’ve always had one eye on Manchester,” he said.
Walters went on to reference Manchester’s growing reputation as a centre for media-based businesses and the potential that the progress being made at MediaCityUK in Salford Quays could soon open up for VTR North.
However, he stressed that there are plenty of potential customers already working out of offices in central Manchester, with the city boasting a strong marketing and advertising industry in its own right.
In reference to the Manchester office opening, Mr Walters noted: “It also gives us proximity to bars, restaurants and other amenities that might appeal to people who want to do their visual effects, graphics and audio work outside of MediaCity.”