Holiday and business accommodation experts LateRooms.com is officially sponsoring a new and unusual travel series currently airing on Sky TV.
A deal has been agreed that will see the Manchester-based company back ‘An Idiot Abroad’ throughout its run and see LateRooms.com idents appear before and after ad breaks on the show.
The company has suggested that its expertise in holiday and business accommodation around the world makes it the perfect sponsor of a show that sends its presenter to locations as far flung as Brazil, China, Mexico, Egypt and India.
Comedians Ricky Gervais and Stephen Merchant are behind the scenes on An Idiot Abroad, and they gleefully take the role of tormentors-in-chief to their friend and sometime presenter Karl Pilkington as he takes a less-than-discerning but usually hilarious look at the seven wonders of the world.
“Our sponsorship of the programme is a great showcase for the brand to an audience who are hungry for their next travel discovery and will love the great deals we offer to these destinations and beyond,” said Lynda Matthews, LateRooms.com’s offline marketing manager.
“We’re looking forward to seeing how Karl progresses with his journey of a lifetime,” she added.
Just under a year ago, Laterooms.com was rated as being the best accommodation booking website in the UK by judges at the Travolution Awards.