SupersonicAds, a London-based advertising company, has announced the launch of two new offices in the US, in New York City and Los Angeles respectively.
The firm already has a presence in California’s Silicon Valley and is keen to continue its growth in and around America’s two great coastal regions.
Currently working with some of the world’s most high-profile advertisers, SupersonicAds specialises in monetising opportunities within the context of social cross-platform computer games. Its solutions give game players the chance to win virtual currency and offer brands a chance to access specific audiences.
Having been founded in 2009, SupersonicAds now reaches audiences in a majority of countries around the world. Developing relationships between social game publishers and entertainment brands was singled out as a significant area of focus for the company as it announced the opening of its new New York and LA offices.
“We have been working with US-based advertisers like Adidas, Dove, Kellogg’s, Disney and Coca-Cola for several years and so opening offices in New York and Los Angeles was a very natural move for us,” explained SupersonicAds’ chief executive Gil Shoham in a statement.
“We are now ideally situated to provide even better support to our existing U.S.-based clients and capitalise on new revenue opportunities, coast-to-coast and internationally,” he said.
Shoham himself recently relocated to San Francisco in support of his company’s ongoing expansion efforts in the United States. Meanwhile, two new sales heads have been appointed to lead SupersonicAds’ new offices on each coast. As well as its offices in New York, California and London, the firm has operating bases in Tel Aviv and Madrid.
Editor’s notes: In September 2015, it was announced that Supersonic (the new brand name of SupersonicAds), had merged with leading app discovery company, ironSource.
And, in 2022, it was announced that ironSource would merge with Unity which curates an ecosystem of game creation tools, support, and community.
In March 2023, Unity was added to Fast Company’s annual list of the World’s Most Innovative Companies joining the ranks of OpenAI and Disney.
In the same quarter of 2023, shares in the software arm of Unity rose y 13% following the announcement that Supersonic was releasing a major update to its platform.
Supersonic now operates out of offices in Tel Aviv, Kiev and Minsk.