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Asos sells a wide range of branded clothing lines for fashion- and budget-conscious young adults of both sexes. Its business has grown rapidly since it was founded in 2000, and it is now one of Britain’s largest independent online retailers.
The company has continued to increase profits and the number of markets in which it operates even since the downturn in the British, European, and global economies began in late 2008. Although more and more of its revenue comes from overseas, its offices and operations remain based in the UK.
Asos’ chief information officer, Pete Marsden, said in a statement that the company has opened its first regional UK office to recruit an enthusiastic and talented new workforce in the Midlands.
“As a company, Asos has grown, despite challenging economic times, because of the innovative approaches we take to meeting our customers’ demands,” Marsden said. “Our innovation comes from our people; we seek out and recruit the very best talent because we know that they are the key to our success.”
“That is exactly what we are doing by creating a presence for the company in Birmingham. Birmingham feels like a city with big plans and on the cusp of big things. We wanted to get in there first,” he added.
Asos recently revealed its trading figures for the first three months of 2013. Year-on-year retail sales were up 28 per cent in the UK and 45 per cent internationally. The company claims close to six million active users of its websites worldwide.
Editor’s notes: As of October 2026, ASOS’ head office was listed on its Privacy Policy page as Greater London House, Hampstead Road, London, NW17FB.
At the time, it maintained its Birmingham Tech Hub at 103 Colmore Row, Birmingham, B3 3AG.
Other high-profile tenants at 103 Colmore Row included global design, engineering, and consultancy Arcadis, law firm Browne Jacobson, real estate services firm Colliers, video game developer Facepunch, banking company Handelsbanken and flexible office space and workspace provider x+why.
The B-Corp flex space provider x+why offers three floors of design-led flexible workspace at 103 Colmore Row, including private offices, dedicated desks, and coworking, plus bookable meeting rooms, mission rooms, phone booths, breakout spaces, and amenities.