An operational reshuffle will affect several of ITV Commercial’s offices outside of its base in London. Manchester is set to become a hub for what the broadcaster is calling “creative multi-platform solutions and trading & activation.”
The company’s regional sales division will be rebranded as a business development unit. It will be expected to work more closely with London-based teams and focus primarily on building commercial client relationships.
Regarding its regional workspace, ITV plans to merge its offices in Plymouth, Cardiff, and Bristol into a single site in Bristol. Meanwhile, its office in Newcastle in the northeast of England will absorb staff currently based in nearby Carlisle.
“The regions are a vital part of ITV Commercial’s DNA and our regional clients contribute massively to the success of the business,” said Kelly Williams, group sales director at ITV Commercial.
“These changes will allow Jason and his talented teams across the UK to transform how they work with clients to meet their marketing needs and also align them more closely with the goals and vision of the London operation.”
Several new management staff have been appointed to posts based at the company’s offices in Manchester. The ongoing regional restructuring effort is anticipated to result in only a few job losses.
Greater Manchester, and specifically Salford Quays, is establishing a growing reputation as a centre for media-related businesses. Over the past few years, office space at MediaCityUK has attracted a long list of major players in the industry.
Editor’s notes: In March 2023, it was announced that ITV would move from its Manchester offices on Quay Street to Media City. The BBC had made the move to the Salford Quays scheme in 2012.
As of July 2024, ITV listed its northwest address as Orange Tower, MediaCity UK, Salford M50 2EQ.