An open-plan site in Manhattan, dubbed the General Assembly, is an office area aiming to foster the kind of innovation that has seen the likes of Google and Facebook become two of the most recognisable brands in the world.
A total of 20,000 square feet of space has been set aside and is becoming increasingly occupied, with organisers expecting to see a considerable rate of turnover as fledgling companies outgrow their collective starting point.
You can view profiles of all the providers of flex space in New York City, such as WeWork, which offers space often used by tech entrepreneurs and start-ups.
Part of the idea behind the project is to create a university-like atmosphere of learning and free thinking, with seasoned veterans on site to offer tuition and lectures to anyone who might benefit.
One of the masterminds behind the General Assembly, Adam Pritzker, told the New York Times, “We wanted to recreate the feeling of a college campus. Something that was outside the structure of an institution but had the same academic tendencies.”
The main focus of the scheme is to develop technology-related entrepreneurial talent on the East Coast, and the endeavour has already received backing from the New York City Economic Development Corporation, Silicon Valley Bank, and the communications company Skype.
“There is an opportunity here to help cross-pollinate the different creative communities in New York,” Mr Pritzker remarked.
A report from Cushman & Wakefield last week suggested that the “fundamentals are on the mend” for the Manhattan office-space market, with Q4 2010 a relatively positive three-month period for the city’s real estate sector.
Editor’s notes: In 2018, General Assembly was acquired by Fortune 500 company The Adecco Group.
In 2021, General Assembly celebrated its 10-year anniversary.
Since its launch, the initiative created partnerships with high-profile brands and figures, including Google, Microsoft and rapper Nas.
As of May 2023, General Assembly in New York was based at 10 East 21st Street in the Flatiron District and also operates out of 39 other cities and boasts over 100 learning products and a global alumni of over 80,000.
As of June 2026, General Assembly remained based at 10 E 21st Street.
At the same time, it also listed locations in London, Manama, Paris and Singapore and was a trusted AI training partner for a host of Fortune 500 companies, including Adobe, Apple, Coca-Cola and Microsoft.